Since the 1970’s there have been many studies into the psychology of marketing in particular looking at the customers buying cycle and how it can be effectivley influenced. It has been shown in these studies that 90% of people who receive a promotional product can then recall the name of that brand and almost all of them will continue to recall the name of the brand 2 years later.
A promotional mug will be used on average approximately 2000 times which is 2000 time a brand will be in front of your customer AND whoever else is in the vicinity of your customer. So if your mug is used in an office – your brand has been promoted 4000 times if there are only two people in the office. On top of this, your mug has advocated your brand at the same time.
When a company – no matter how large or small – is looking for a promotional item, look no further than the trusty mug. It is low cost but packs a punch way beyond its price tag.





